• Professional & Personal Coaching:  What Is It?

• Who Would Hire a Coach?

• What Occurs When You Are Coached?

• What Makes Coaching Work?

• Why Is Coaching Becoming More Popular?

• How Do Coaching & Psychotherapy Differ?

• What Is the Cost of Coaching?

• Could YOU Benefit from Coaching?

WHAT IS PROFESSIONAL & PERSONAL COACHING?

Coaching establishes a relationship of mutual respect and appreciation between a coach and a client.  It is for persons who want to move toward higher functioning and to achieve excellence while creating an extraordinary life.  It is designed to help clients improve their learning and performance, to produce results, to build greater client confidence and to enhance the client's quality of life.     

Coaching endeavors to:    

• Help with better goal setting & goal achievement.

• Request that the client do more than would have done on own.

• Assist client in focusing, so as to produce results more quickly and effectively.

• Provide clients with support, structure and tools for success.

• Create independence for the client -- the client is free to accept or decline whatever is suggested; the client takes ultimate responsibility for action in his/her life.

WHO WOULD HIRE A COACH?

Persons hire coaches to assist them to:

• Grow

• Be MORE THAN they are before

• Help their life go more easily

WHAT CAN YOU EXPECT TO OCCUR WHEN YOU HIRE A COACH?

A whole variety of changes occur.  Among these are:

• You take more effective, focused action immediately.

• You stop settling for what has been dragging you down.

• You create energy & momentum to carry you through getting successful results.

• You set goals that are specifically what YOU want.

• You take yourself more seriously:  You become a force to be reckoned with ... by YOU!

WHAT MAKES COACHING WORK?

• Relationship synergy between the coach and client impel action and create momentum.

• More effective goals are set -- desirable goals that move the client along, rather than goals s/he has to push oneself to accomplish.

• You as a client develop additional skills ... use of these lead to greater success.

WHY IS COACHING INCREASING IN POPULARITY?

• Are you tired of doing what you think you "should" do, rather than something that is special and meaningful for the rest of your life?  Many people are in the same situation.  When you can't see what this is and/or can't find a way to reorient your life around it, a coach helps you to do so.

• Do you recognize how simple it can be to accomplish something that several years ago seemed out of your reach?  Do you have the time and resources to invest in your growth?  More and more people feel the same.  They are using the large tool kit of their coaches -- and the process of professional coaching -- to make their dreams into reality.

• Are you beginning to recognize that greater non-tangible potentials -- spiritual realities -- require a place in your life?  An effective professional coach helps you to better tune in to yourself and to others.

HOW DOES COACHING DIFFER FROM PSYCHOTHERAPY?

Coaching is VERY different from psychotherapy, on several significant fronts:

• Coaching is NOT therapy; indeed, it is not a substitute for psychotherapy.  However, coaching can be provided by a qualified coach concurrently with psychotherapy.

• Coaching is primarily about goal achievement, not emotional healing.  Psychotherapy deals with emotional healing, focuses directly on relieving psychological pain and treats cognitive disorders; coaching does not even pretend to do any of this.

• Coaching focuses on creating goal-success here and now, in the present and continuing it on into the future; psychotherapy often deals with resolving issues from -- and/or understanding -- the past.

• The coach makes a request of the client to promote action toward the client's desired outcome; psychotherapy frequently focuses on fixing or removing a client's problem.

• The relationship between client and coach is one of partners.  The psychotherapeutic relationship is one of authority, expert and/or healer.

WHAT DOES IT COST TO HIRE A COACH?

This is a hard question to answer, because so much depends on the conditions contained in the specific contract which has been made -- e.g., number of areas to be coached, duration required for desired changes, goals to be accomplished.  Most personal life coaches tele-coaching individuals charge between $300 and $500 per month for a half-hour call per week.  

Executive coaches charge more -- often because they work with more than one client, for an hour or two per week.  Working in this setting most often works out to be around $150 per hour.  Full-blown corporate coaching programs cost more -- often running $1,000.00 to $10,000.00 per month.

COULD YOU -- AND/OR YOUR BUSINESS -- BENEFIT FROM PROFESSIONAL & PERSONAL COACHING?

If you, your business or your organization has coaching or consulting needs, please do not hesitate to call --

To Schedule a Consultation with
 Dr. Marlene Shiple :

(602) 266 - 6662     

1 E. Camelback Road
 Suite #550
  (S.E. corner of Camelback Rd.
  & Central  Ave.)
             Phoenix, AZ 85012        

  or email Marlene Shiple, Ph.D.

     At Counselors Associated, Inc., you will partake of a caring, experienced, confidential atmosphere which takes you beyond positive thinking techniques and consulting/coaching processes into an effective encounter designed specifically to meet your professional, corporate needs.