WHY ARE PROFESSIONAL & PERSONAL COACHES
SO VITALLY IMPORTANT?  

     The Corporate climate is undergoing radical change.  What used to be the "typical" course of a career at big corporations -- working for 30+ years, retiring and living well off retirement income -- is no more.  There used to be a sense of being "taken care of" by the Father-Corporation.  This scenario has passed on ...

     The average corporate worker now changes positions every 5 years.  And, amid all of this alteration, is an abounding confusion of determining how to keep up.  In this search for finding ways to deal with a shifting scene, professional coaching has surged to the forefront.  Demand for corporate and personal coaching has doubled every year for the past 3 years.  It will double again this year!

    As competition for qualified workers increases, YOU -- as an employee -- want to be in the position to compete.  Learning the skills requisite to securing AND KEEPING a meaningful corporate position is essential.  Professional coaching can help you in this endeavor.

    As a business, you will want to retain your key employees.  Not only is high turnover-rate, recruiting, hiring and training disruptive, they are expensive items on your bottom line.  To retain your employees, you must, also, be competitive.

    Corporations and businesses are building up incentive program designed to retain key employees.  Corporate America has been recognizing that meaningful work, collaborative environment and attention to work-life balance is increasingly important to its employees.  

    To provide these motivators, there has begun to be more investment by companies in their employees' holistic health -- in other words, wellness programs, flexibility, stress management, as well as personal & professional growth opportunities.  Businesses are regaining the awareness that employees want to feel "taken care of" by their employers -- and not just for the short run.  

    In addition, corporations are recognizing a need for developing the human element -- as a most effective way to improve employee relations, cooperation and morale.  To do so, businesses are implementing project teams.  Further, coaching managers and employees on the human issues -- making space for their hearts and souls in the workplace -- is being found not only to improve retention, but also to boost creativity, productivity, overall well-being and PROFIT!

HOW ARE PSYCHOTHERAPY PRINCIPLES FOCUSED TO CREATE
SUCCESSFUL PROFESSIONAL ORGANIZATIONAL CHANGE?
  

      Throughout my years of private practice, I have discovered that the very therapeutic skills that I have so finely perfected have proven most effective in consulting with businesses and organizations. In other words, my unique expertise has prepared me to be a specialist in the HUMAN side of business.  And -- perhaps even more importantly -- I have become aware of the realist that most of what happens 
in business involves very HUMAN sides!

    The four explicit and maximally important consulting competencies are used in Corporate Consulting include 

a)  Sensitivity -- 

• respecting and appreciating the client's situation;

• being able to challenge the client's organizational
   framework and environment without eliciting
   defensive, threatened reactions;

• accept others as free to be themselves;

• bringing new perspective and a practical, down-to-earth approach to the organizations'
   issues.

b)  Communication Skills --

• listening with attention, hearing the words and the emotional impact
   behind the words;

• speaking assertively, honestly, with clear focus;

• arousing motivation within the client and other workers to make a difference
   and to take the steps needed to change;

• nondefensive, dedicated focus to understanding the issues at hand.

c)  Authenticity --

• listening with intuitive, "gut" skills, as well as with the head;

• caring and warm, without a hidden agenda or attachment to outcome;

• responsive to client concerns, reflecting back the sense of wht the client
   may be unclear about asking or afraid to ask;

d)  Cognitive Adaptability --

• thinking analytically, with a systems perspective;

• able to switch from abstract to concrete and back again; from past to present
   to future time, then back again;

• recognizing patterns of behavior and responding to them in present time.

COULD YOU -- AND/OR YOUR BUSINESS -- BENEFIT FROM
PROFESSIONAL & PERSONAL COACHING?

If you, your business or your organization has coaching or consulting needs, please do not hesitate to call:

To Schedule a Consultation with
 Dr. Marlene Shiple :

(602) 266 - 6662     

1 E. Camelback Road
 Suite #550
  (S.E. corner of Camelback Rd.
  & Central  Ave.)
             Phoenix, AZ 85012        

  or email Marlene Shiple, Ph.D.

     At Counselors Associated, Inc., you will partake of a caring, experienced, confidential atmosphere which takes you beyond positive thinking techniques and consulting/coaching processes into an effective encounter designed specifically to meet your professional, corporate needs.